In the March issue of Beauty Packaging, we take a look at the Sun Care and Personal Care Markets to uncover some of the latest launches in packaging—from both brands and suppliers. We also spoke to various authorities in the industry to get their perspectives.

Prashant Sharma, project manager, for market research group, Kline, shares some of his thoughts on current trends in the article. Here, he tells us about some innovative packages that have recently caught his eye.

Unilever Men’s Chilled Shave Gel, from Axe, introduced in 2014, was formulated with the help of Lindal’s BOV Valve and “Wave” shave gel actuator.  The product is a 7-oz aerosol package filled in a custom-shaped aluminum can.

In the lip balm market, Sharma says various companies have been coming up with different packaging such as paper tube packaging, which is biodegradable. He points to Eco Lips, which has introduced new products in this packaging format during 2014.

Neutrogena Wet Skin, a sun care product from Johnson & Johnson, is an inverted spray lotion with an exclusive technology that is designed to cut through water to form a protective layer on skin.

Also in sun care, Merck introduced Coppertone Sport AccuSpray, a product that is designed to help prevent overspray.

Following on the popular, category-changing Vaseline Spray & Go Moisturizer from Unilever, Yes To introduced Yes to Coconut Ultra Light Spray Body Lotion during 2014. Both the line and the format are new to the company.

Again, from Unilever, came the release of the global manufacturer’s new “dry spray” packaging format for its antiperspirants and deodorants including Dove, Dove Men+Care, Degree Women, Degree Men and Axe. The product promises to go on dry on the skin without leaving any residue, and lasts up to 48 hours.


See more from Sharma in the article called “A New Dawn for Sun Care and Personal Care” here.

For a slideshow on Innovative Cosmetics Packaging click here.